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Case study 02 · Consumer electronics · Pre-order launch · May to June 2026Spin360 launched a 360° ambient fan on pre-orders. No footage library, no past winners, no customer reviews to mine. The account ran 109 ad sets with a full team of editors, every purchase tracked and every editor ranked on a live leaderboard. These are our creatives' numbers.
There's nothing to research inside the account, so the research goes outside: adjacent products, competitor launch ads with proven spend, and the objections a pre-order buyer has to get past. The first round was built as hook variant packs: one concept, five to ten openers, so the test round finds a winner instead of guessing.
The numbers below are ours.
| Month | Purchases | Revenue | Share of account |
|---|---|---|---|
| May 2026 | 790 | $191,123 | 17% |
| June 2026 | 288 | $69,914 | 5.1% |
| Combined | 1,078 | $261,037 |
June was a smaller share as the account added editors and rotated creative. I'd rather show the drop than hide it; a launch account's second month is where fatigue shows up, and the fix is the next round, not a better first round.
| Metric | Result |
|---|---|
| Purchases | 329 |
| Spend | $39,425 |
| Impressions | 1.4M |
| Unique reach | 1.0M |
"Mustafa's team turned our creative pipeline into something we could actually scale. The editors get direction that converts, not just direction that looks good."
Research just has to look outward. If you're launching, this is the closest thing to your situation on this site.
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