Case study 03 · Aesthetics clinic · Lead generation · Meta Ads

506 leads, under $17 each, in a category that usually costs $25 to $50.

Digital Buzz runs lead generation for an aesthetics clinic. Laser hair removal is a crowded Meta category with expensive clicks. Two creatives, four million impressions, no fatigue.

$15.01cost per lead, top creative

506leads across two creatives

40%+under the industry CPL range

the numbers

Two creatives, both under $17

The second confirmed the first wasn't a fluke.

Metric	Result	Context
Cost per lead, top creative	$15.01	Industry range $25 to $50+
Cost per lead, second creative	$16.75	Consistent across both
Total leads	506	Tracked conversions
Impressions	4.15M+	Held at scale, no fatigue

laser-a.mp4

laser-b.mp4

why it worked

Service lead gen doesn't sell a product, it sells a next step

The creatives were built around the one objection that stops people booking laser hair removal, and led with the answer in the first second. Same research-first approach as ecommerce; the conversion event is a form instead of a checkout.

what the client said

"Working with Mustafa was straightforward. He built creatives that actually converted and the numbers proved it."

Amir ShchoriFounder and CEO, Digital Buzz

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