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Pollinator Week, "Gear up. Give back."
11xROAS, best ad in the account by a wide margin
- Spend
- $2,112
- Revenue
- $23,232
- CPA
- $9.83
- Thumbstop
- 54.3%
Performance Ad Editor with $400k rev + 11X ROAS to his name
btw, I know creative strategy too.
- 11x ROAS
- 55.5% thumbstop
- $400K+ revenue
- 10.7M impressions
- ★ 4.9 star rated
- $15 CPL
- Top Rated Plus on Upwork
real ads I made. hover to pause, click to watch with sound
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ads made for
Farmers Defense
Gilson Snow
Black Rifle Coffee
JNCO
Grounds & Hounds
Spin360
Flippa
Lead Scripts
Dream Bed Makers
Three Scooops
Slice Golf Balls
LUVR
ElixLabs
Suptropic
MP Plants
Anitya
Barari Samana
BAYZ 101
Grand Reve Realty
Sevenreal
Sobha Realty
Money Saving Advisor
- 11xROAS on the best ad in an apparel account, $2.1K spend to $23K revenue
- $400K+tracked revenue across three client accounts, 2025 to 2026
- $15.01cost per lead in beauty, against a $25 to $50 industry range
- 55.5%thumbstop rate on the best video, against a 27.1% account average
- 97.45%click quality on the best static — buyers filtered before the landing page did any work
explore the wall!
Winners Wall
Videouv-mission.mp4
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Technical UV hoodie, "We went on a mission"
55.5%thumbstop rate, 2x the account average
- Spend
- $15,470
- Revenue
- $26,748
- Hold rate
- 8.4%
- CPA
- $43
Videogloves-cold.mp4
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Winter gloves, "Hands never cold again"
10.7Mimpressions, the largest-reach ad in the account
- Spend
- $133,168
- Revenue
- $186,851
- Engagements
- 3.97M
- Shares
- 4,893
Videoorganic-dr.mp4
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Organic-style direct response test
7.96xROAS on a $107 test budget
- CTR
- 21.8%
- CPC
- $0.16
- CPM
- $33.88
- Window
- 30 days
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Spring sale, up to 25% off sitewide
97.45%click quality, 61.8% of clicks added to cart
- Spend
- $1,159
- Revenue
- $3,653
- ROAS
- 3.15x
- CPA
- $25.76
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UV hoodie, "Blocks sun. Not comfort."
$308Kadd-to-cart value at $51.7K spend over 12 months
- Impressions
- 4.8M
- Purchases
- 1,184
- Revenue
- $88,507
- Click quality
- 87.5%
Video · lead genlaser-a.mp4
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Laser hair removal clinic, lead generation
$15.01cost per lead, 40% under the industry range
- Leads
- 506
- Creatives
- 2
- Variant CPL
- $16.75
- Reach
- 4.15M
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360° ambient fan, pre-order launch with no sales history
329purchases from one creative in two months
- Spend
- $39,425
- Impressions
- 1.4M
- Unique reach
- 1.0M
- Account total
- $261K rev
three accounts, three different jobs
Case Studies
An apparel brand that needed a new angle, an electronics launch with no history, and a clinic buying leads. Same process, three sets of numbers.
Farmers Defense · 12 months on Meta
11x
One researched cause angle beat everything else in the account
$2.1K spend to $23K revenue at $9.83 CPA, plus a video that doubled the account's thumbstop rate and two ads scaled past $50K.
Read the case study Spin360 · consumer electronics launch $261KA pre-order launch with no sales history, first two months
1,078 purchases on a 109-ad-set account where every editor was ranked. One creative did 329 purchases alone.
Read the case study Digital Buzz · aesthetics clinic lead gen $15.01506 leads under $17 in a $25 to $50 category
Two creatives, 4.15M impressions, no fatigue. Same research process, a form instead of a checkout.
Read the case studythe system behind every number on this page
R.A.C.E.
Step 01
R
Research
I audit competitor ads that have proven spend behind them, not inspiration boards. Every brief is grounded in what the market is already responding to.
Step 02
A
Adapt
Winning structures get mapped onto your product and voice. The glove angle came from an adjacent market leader; I translated it, I didn't copy it.
Step 03
C
Convert
3 to 5 variants per angle. Losers are cut at $30 to $50 spend, winners scaled hard. The spring sale ran 12 variants; the top 3 produced 85% of revenue.
Step 04
E
Expand
A proven angle gets rolled across SKUs, audiences and formats, including AI-generated UGC and avatar variants when they beat live footage.
what they said, next to what the account did
Client notes
"We started with one test edit. That turned into briefs every week across sleeves, gloves, hoodies, hats and aprons. He's reliable, fast, and the ads perform. Six rate increases later and I'm still sending him work."
Kaz K.Founder, Farmers Defense
11x ROAS on the best ad, $308K add-to-cart value, 55.5% thumbstop
"Mustafa's team turned our creative pipeline into something we could actually scale. The editors get direction that converts, not just direction that looks good."
Charles CannonMarketing Partner, Spin360
Pre-order launch, no sales history. $261,037 revenue and 1,078 purchases in the first two months
"Working with Mustafa was straightforward. He built creatives that actually converted and the numbers proved it."
Amir ShchoriFounder and CEO, Digital Buzz
506 leads at $15.01 to $16.75 each, against a $25 to $50 industry range
about me!
I'm Mustafa. I've been editing for seven years and stopped guessing about four years ago.
I started as a YouTube editor and grew a channel to 80K subscribers, which taught me retention the hard way, one analytics graph at a time. Then I moved into paid social, where the same skill has a price tag on it: a video that holds attention for three more seconds is a video that costs less per purchase.
Today I work with DTC and lead-gen brands who want creative that is researched before it's made and judged after it runs. I'm a creative strategist and editor, not a media buyer, and I work best alongside whoever runs your account. I also build with AI video tools when they beat a shoot on speed or cost, and only when they do.
Got a product and a Meta account?
Let's see what's possible.
30 minutes. You'll get a straight answer on whether I can move your numbers — no pitch, no retainer push.
↗Book a 30-min call